Branding

50 minutes

- Standing out from the others and why I remember you

About this course

A critical thing to address when you are starting a business is your brand. Your brand should establish a significant and differentiated presence in the market that attracts and retains loyal customers. The branding process encompasses not only the brand look, feel and positioning but also how you represent this to the customer through consistency of communications.

What will I learn?

  • Why does brand matter - sharing lessons learnt from great successes and unfortunate mistakes?
  • Define your brand vision, values and purpose
  • How to guide of communicating your brand - what is going to work for you and your business
  • Measuring brand impact - is it working and how do you respond to the insights you gain

Key People

Thought Leader - Mandy Coddington

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